Consumers react positively to your brand
Over 10 years experience helping brands rapidly grow.
Consumers see your brand and product in a uniquely new setting.
Brand Ambassadors trained to know everything about your product.
Brand Development Company: The process of developing a distinct, consistent brand goes much deeper than just a great logo and a snappy tagline. A brand is much more than a particular typeface or color scheme, or your mission statement. A brand is even more than just the product or service in question. Successful brand development is defined by the customer’s positive experience. Ultimately it comes down to what consumers say you are – not what you say you are. BCEX implements a plan to develop an incredibly effective brand development strategy.
It’s what customers and potential customers feel and think when they hear your name or see your logo. When you think of GoPro, for example, you most likely think of a compact, portable, sturdy camera for the adventurous and outdoorsy. That’s because GoPro has, through video and viral marketing, crafted their vision of what demographics and activities they’d like their brand to be associated with. Similarly, when you think of Apple, there are certain aesthetic properties you most likely associate with the brand. Sleek, minimalist design; gray and other neutral tones and gradients; dramatic presentation of new products – all of these have been consciously and carefully selected as a part of the company’s brand.
BCEX Marketing has extensive experience in launching new brands and products just as well as promoting existing ones. Our team will work with you toward the goal of brand development by utilizing a multi-tool approach including research, media, design, and event management. We help define who you are, what you offer, and how to project those core ideas to your target audience. We also help craft engaging, unique experiences that go beyond standard visual marketing. Our qualified BCEX Brand Ambassadors are some of the most welcoming and energetic people you will meet and will be happy to help create long-lasting positive associations with your brand. Contact us today to discuss your brand development strategy – and how we can make yours a brand that stands out from the crowd | BCEX is the leading brand development company in NYC.