Capture Attention to help build your brand.
Extensive experience introducing new products and brands.
We’ll build a strategy that makes perfect sense for your brand.
From concept to creation, you’ll get a campaign with excellent results.
New Product Launch Strategy: The development of new products is stressful and complicated enough without the added task of introducing the product to the market. A new product launch strategy event is often an excellent opportunity to capture attention, make an impression and build buzz about your product and brand among your target audience. However, many business owners are unsure where to even begin when it comes to planning such an event.
BCEX Marketing has extensive experience in introducing new products and brands to the retail environment with a track record to show for it. Our team will work with you on developing your brand by utilizing a multi-tool approach that includes research, media, design, and event management. We help define who you are, what you offer, and how to project those core ideas to your target audience.
For example, our BobCar Mobile Showrooms are the perfect compact, mobile “launch event in a box” that can be deployed at any venue at any time. Our clients have reported a sales increase as high as 400% in all product categories in retail environments where the BobCar was present, as well as a 500% increase in foot traffic. Your brand’s BobCar can be customized to your exact specifications and is ideal for building brand awareness, while also driving traffic to the retail store.
Take a case study of one of our clients – Snickers – and their endeavor to introduce a new Snickers Dark candy bar at a high-traffic event. Held at the 49th Annual Daytona 500 in Florida, the Snickers launch campaign involved deploying five custom-fabricated BobCars to strategic high traffic areas surrounding the Daytona Speedway during the high-octane event. Brand Ambassadors at each location engaged with customers, passed out product samples, and generated genuine enthusiasm and excitement with every Daytona fan that came to our event after our new product launch strategy.
The results of launching a new product? Snickers and BobCar Media delivered a total of 350,000 impressions to race fans over the course of five days and distributed over 25,000 bite size Snickers Dark samples. Give us a call today to learn how we can help you craft your perfect product or brand launch event!