BCEX/BOBCAR delivered an amazing program in support of the TROPICANA FARMSTAND’s 2015 marketing efforts. Exceeding expectations throughout the program, BCEX/BOBCAR’s integrated role in the program delivered measurable mobile media, one to one consumer education, product trial through targeted sample distribution, and invaluable research through the collection of data and consumer response information.
The program also delivered a strong lift in sales, in part resulting from BCEX/BOBCAR’s role in the program. The staff was knowledgeable and on point throughout the program providing input, recommendations and seamless execution from end to end.
I look forward to working with BCEX/BOBCAR when experiential marketing solutions are need to support my brands plans and initiatives.
Meredith Hork - Tropicana Marketing | PepsiCo